+$8,700 per month in 30 days with email marketing
43% of all donations now come from email. A Costa Rican animal shelter with 90% of income from individual donors.
We rebuilt Animal Love Rescue Center's email setup around what matters: better copy, better targeting, better timing.
Campaigns were rewritten to speak directly to each donor type. Messaging became shorter, clearer, more urgent. Deliverability improved. Open rates rose to 42%.
40+ Email Automation Flow
We built a 40+ email automation flow that welcomes new donors, builds trust with updates and stories, and encourages second gifts. Donors who give again are tagged as loyal and receive more frequent, personalized campaigns.
Flows were added for one-time, inactive, and monthly donors. These run automatically and keep donors engaged. Estimated donor retention is up 17 to 22 percent.
The Results
Email became consistent. Donations went up. Supporters feel more connected. The team no longer handles anything manually.
“This significantly increased our average donation value, improved retention, and saved valuable staff time. It pushed us forward both operationally and strategically.”
Raise more from your email
Let's talk and see if your email list is ready to reach its full potential. Book our free call.