Estimation Tool
Cold Email ROI Calculator
Estimate your pipeline potential from a cold email campaign. Adjust the inputs to model your scenario.
Campaign Parameters
Reply rate reflects offer strength, targeting accuracy, and copy quality.
Weekdays only — sending pauses on weekends to protect domain health.
% of positive replies that convert to a booked call. Benchmark: 1 in 5 = 20%.
3 emails per prospect
Each prospect receives an initial email + 2 follow-ups before moving on. Total emails ÷ 3 = unique prospects reached. This is reflected in the breakdown.
Projection Results
Calculation Breakdown
Total Emails Sent
—
Unique Prospects Reached
—
Reply Rate
—
Total Replies
—
Positive Replies (1 in 5)
—
Meetings Booked
—
Estimated Meetings Booked
—
Qualified meetings over campaign period
Cost Estimates
Cost Per Meeting
— provided in proposal
Tech Infrastructure
$1,000 /mo · can change
Meeting Projections Over Time
1 Month
—
meetings
3 Months
—
meetings
6 Months
—
meetings
ROI Calculator
How often you walk away from a call with a signed client.
$
Total revenue per client over their lifetime. E.g. $2k/mo × 3 months = $6k LTV.
Campaign Meetings
—
based on current inputs
Deals Closed
—
campaign period
Revenue Generated
—
enter close rate & LTV to calculate